Destinations · Piedmont

White Truffle Prices in 2026: What Alba Is Charging, and Why

White truffle is priced by the etto, the Italian 100 grams, and the number you are quoted depends on who is selling it to you. This season the number is high, and it is high for a reason: there is very little to sell. Below, every figure carries its date and its source. We update this page as new prices are published, until the legal season closes on 31 January.

Last checked: 2 November 2026.

Prices this season, dated

The figures do not contradict each other. A hunter selling to a buyer, a stall at the Alba market and a dealer quoting an average are three different prices, and the size of the piece moves the price as much as the date does.

For comparison, last season. The Centro Nazionale Studi Tartufo, the Alba body that runs the market’s quality checks, published a weekly reference for pieces of 15 to 20 grams: €400 per 100 g on 11 October 2025, rising to €500 on 1 November 2025 (Borsino del tartufo).

Why it is expensive this year

The short answer is the summer. The white truffle, Tuber magnatum Pico, needs moisture in the ground through the warm months, and the summer of 2026 was dry across most of the areas that produce it.

Growers and chefs blame the dry, hot summer. Maurilio Garola, who buys direct from hunters for his restaurant in Treiso, told Italia a Tavola on 30 October that this season is “not difficult, it is extremely difficult” because of the drought and the summer heat.

• Alba: small quantities, and mostly small pieces. In mid-October the president of the Centro Nazionale Studi Tartufo described the ground as “very hard, sometimes even difficult to dig” (Il Corriere di Alba Bra)
• Liguria: about half an average year, according to the regional truffle hunters’ association (HorecaNews, 2 October 2026)
• Abruzzo: down by more than 30% for October, according to an independent regional observatory (same source)
• Acqualagna, in the Marche: hunters were bringing in about a tenth of last year’s harvest in early October (Il Resto del Carlino, 9 October 2026)

These percentages come from different areas and different people. None of them is a national estimate, and nobody publishes one.

Will it get cheaper?

Possibly not soon. Alba’s hunters said before the season opened that October would be difficult and that the better truffles would come in November and December (Gazzetta d’Alba, 30 September 2026). Better truffles do not mean lower prices. In 2024, another short year, the Alba market moved from €450–550 per 100 g in October to a minimum of €650 on 1 December, as supply fell further (Gazzetta d’Alba, 6 December 2024).

What would change the picture is rain, followed by cold. Until then, we would not plan a trip on the assumption that prices will fall.

The Centro Nazionale Studi Tartufo has chosen not to publish its Borsino this year, at least for now, given the delicacy of the market situation (Italia a Tavola, 30 October 2026). Its late-October reading, reported in the same article, was €500–550 per 100 g, against €500 on 1 November 2025. Garola expects that rain now would bring excellent truffles within a month, and puts the best weeks between late November and early December. That is the window we are watching.

Tartufo.com’s dealer average fell from €446 to €338 per 100 g between 26 October and 2 November, with all three size brackets down about a quarter. The site does not publish its method, and its own footnote calls the figure an average for the whole country rather than for Alba, so we do not read it as a fall in Alba prices: the Centro Nazionale Studi Tartufo’s late-October reading went the other way.

If you are buying in Alba

• The market: the Alba World White Truffle Market is held at the Cortile della Maddalena on weekends, from 10 October to 6 December 2026. Judges from the Centro Nazionale Studi Tartufo check the pieces offered there
• Ask the price per 100 grams, and weigh the piece. A piece of 15 to 20 grams is the size most quotes refer to; larger pieces cost more per gram, not less
• The legal season in Piedmont runs from 1 October to 31 January, set by regional decree. After the market closes on 6 December, truffles are still harvested and sold, with far fewer visitors. We wrote about those weeks in Truffle Season After the Fair
• The World Auction of Alba white truffles takes place on Sunday 8 November 2026 at the castle of Grinzane Cavour. It is by invitation only (Fiera del Tartufo)

For when to go and where to stay, see Piedmont in Truffle Season and Where to Stay in the Langhe, or the full Piedmont page.

How we compile this page

We read the Alba local press and the national Italian press each week, and we only print a price when we can name who gave it, when, and for what size of truffle. Where two sources disagree, we print both. Prices are given in euros per 100 grams, as they are quoted in Italy; per-kilo figures are the same numbers multiplied by ten.

Last checked: 2 November 2026.